What comes to your mind when someone says – Fashion Photography? Usually, when we ask this question, most of the people reply with things like Studio, glam, fancy clothing, and Models. If you also thought of something similar to that, you are partially right. Fashion photography is about making a statement, showing off the outfit with suave and capturing the photos in the best lighting possible. But the question is, what’s new?
Well, with changing photography trends and rising demand for authenticity, fashion photography has also taken a different route. Now, fashion photography is not just limited to a studio with artificial lighting and fake background.
In order to keep up with the change, fashion photography now takes place in an outdoor setup as per the recent trends. Yes, you heard it right. Fashion photoshoots are no longer limited to a closed room. They are now done in open where the background is authentic, new and wild.
Whether it is making a statement or showing an outfit, the outdoor setup seems to favour the demands of changing trends as it opens the door for new opportunities for photographers.
It’s 2019, and following the trend is not just the responsibility of a photographer but a necessity. Whether it is keeping up with the trends of social media or keeping up with the demands of changing times, outdoor fashion photoshoots are now the big thing. More and more brands are now opting for photoshoot locations or exotic properties/resorts/heritage hotels for fashion photography. Even though this trend has always been around, but this year it has gained a moderate amount of recognition.
While many photographers still choose to do fashion photoshoots in a fully-controlled set up like a studio with artificial lighting, many are already opting for photoshoots in the natural light. The reason behind shooting outdoor is that the subject kind of comes to life. Yes, the natural light has such power that it brings out the true colours and essence of the subject thus enhancing the outcome of your photoshoot. The things that natural light can do to your photograph can never be imitated by artificial light.
With that being said, if you are also planning a fashion photoshoot, the best place to capture or get captured is outside the boundaries of a studio. Outdoor photoshoots give you better opportunities and options when it comes to choosing a scenic view, shooting under natural light and bringing out the magic in your photographs.