“We must accept finite disappointment, but never lose infinite hope.”
– Martin Luther King, Jr.
The pandemic hasn't really been kind to anyone, but especially to photographers, who had to cancel all their wedding and pre-wedding shoot booking abruptly. But even in these dark times, as a photographer, you should never stop looking for that single ray of light as that is what we are here to help you with. We at Nitin Arora Photography did some research of our own, and we have come here to talk to the entire Wedding Photography Business about how you can minimize your losses while at the same time preparing your business for Covid-19.
Since all the weddings are getting postponed and the social restrictions are now more severe than ever, it is easy to think that there's not much that you can do in this, but trust us, as there are few simple yet effective things you can try.
Different Ways To Prepare Your Business For Covid-19
In the past couple of months, we have received several calls from photographers who seek advice on futureproofing their business, hence after a lot of analysis, we have come up with the following list that will certainly answer each and every one of your questions, including how you can get new business during Coronavirus to help offset the losses to ensure the sustainability of your Photography Business.
1. Focus On Marketing Even More
In these tough times, people crave normality and nostalgia. And who better to give them that than someone who has been capturing some of the most beautiful & memorable moments in the past couple of years?
However, it is not just about bringing a smile to your clients' faces either. It is also about making more and more people aware of your presence. Write Blogs, Post Wedding Events, and get as many people to your website as possible.
And since we Indian's can't really put a hold on weddings for long, all the people that you amaze with your enchanting shoots will soon come running to hire you for their wedding celebrations.
2. Think Long-Term
The only way to come up with a sustainable business model during pandemic times is by looking at the bigger picture. And this is due to the fact that thinking short term doesn't save you from unforeseen circumstances, like the one we find ourselves in. You can also check out What Does The Future Hold For Wedding Photographers After Everything Gets Normal?
So, take out time and get to the tasks that you have been meaning to do. Streamline your existing workflow, find new ways to edit and do more with this time that you have.
3. Have A Strong Social Media Game
As people are spending most of their time at home, you as a wedding photographer, need a stronger social media presence than ever. So go through your old projects, go with your gut, devise an all-new plan for social media postings to get yourself viral on platforms like Instagram & Facebook. Must Read How To Get Wedding Photography Clients?
4. Don't Lose Contact With Your Clients
The last thing you should do, after cancelling your bookings with your clients, is lose contact with them. Since you might already have their Email IDs & Phone Number, try sending them greetings and even some of your best work once in a while so that you won't go out of their sight while they look for a photographer the next time. This list will help you Plan A Wedding During Covid 19.
So keep your head up, believe that you are worthy of success, and that's all you need as Helen Keller said,
“Optimism is the faith that leads to achievement. Nothing can be done without hope and confidence.”
And if you are someone who would like to know how this pandemic has really changed the wedding industry in our country, then you should definitely check out our recent article that talks about Our Experience Shooting Our First Wedding After The Lockdown.
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